A Little Help - Guides to Get You on Going.

Spark Aid. Stay Hot.

The following Flint Brand House Spark Aid Guide's are low-resolution web versions available for download. For a digital high-resolution or printed hard copy, please email us at hello@flintbrandhouse.com.

FLINT BRAND HOUSE TWITTER FOR BUSINESS 'HOW TO' GUIDE

On Twitter, anyone can read, write and share messages of up to 140 characters. These messages, or Tweets, are public and available to anyone interested in them. Twitter users subscribe to your messages by following your account. Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to. When you combine messages that are quick to write, easy to read, public, opt-in, and accessible anywhere, you have a powerful, real-time way of communicating. Click here to download FBH's Twitter 'How To' Spark Aid.

FLINT BRAND HOUSE FACEBOOK 'HOW TO' GUIDE

The Facebook Business Page - Facebook Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Learn how to operate and maximize your Facebook Business Page. Learn the difference download FBH's Facebook 'How To' Spark Aid.

FLINT BRAND HOUSE LINKEDIN 'HOW TO' GUIDE

LinkedIn Company Pages are a company's profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.

Download FBH's LinkedIn Guide to get started.

We also recommend reading Guy K's Guest Post on the LinkedIn Blog titled 'Ten Ways for Small Businesses to Use LinkedIn'. (link - http://blog.linkedin.com/2010/04/12/linkedin-small-business-tips/)

FLINT BRAND HOUSE FLICKR 'HOW TO' GUIDE

Yahoo!-owned Flickr is probably the leading online photo management and sharing application on the Web. According to Alexa, it's currently the 34th most popular site in the world in terms of traffic. You can get your photos in and beyond the Flickr system and share them on the Flickr website, your website, your blog, in RSS feeds, via E-mail, and on your other social networks. As a marketing tool, it's pretty powerful, too – especially since only few know it.

Learn more here- Download FBH's Flickr How To Guide to get Started.

THE MARKETING SHIFT by FLINT BRAND HOUSE

Recent developments in technology and social communications reflect the revolution in the way consumers now receive and react to marketing messages. The globalization of the Internet has forced significant changes upon the marketing and promotion of products, services and branded experiences.

Download The Marketing Shift by Flint Brand House Founder, Madalena Phillips.

FLINT BRAND HOUSE MARKETING SPARK AID

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which brand, businesses and companies build strong customer relationships and create value for their customers and for themselves.
Click Here to Download FBH's Marketing Spark Aid Guide (PDF)

FLINT BRAND HOUSE BRANDING SPARK AID

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

Learn more about branding, brand identity and logo design in FBH's Branding Spark Aid Guide (PDF).

FLINT BRAND HOUSE SMALL BUSINESS MARKETING SPARK AID

There are so many definitions that describe marketing to small business owners and understanding what it is can leave you confused. You hear about sales, advertising, public relations and marketing. Good marketing is critical to the success of any business and understanding what it is will help your small business get started on the right foot.

Click here for a FBH Q & A on the Importance of Small Business Marketing (PDF).

FLINT BRAND HOUSE INTERNET MARKETING SPARK AID

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.

Learn more about Internet Marketing, Social Media Marketing and Search Engine Marketing. Click Here to download FBH's Internet Marketing Spark Aid (PDF).

Read the New York Times Article: The Dirty Little Secrets of Search (Feb 2011). Click Here: (http://www.nytimes.com/2011/02/13/business/13search.html?_r=1)