David Karp, the founder of Tumblr, talks about the history of social blogs, making blogs more social and online identity. Besides the social benefits, there are many strategic benefits to running a business based blog: Search Engine Marketing: Blogs give you an increased presence on major search engines like Google. A well-written, routinely updated, keywordoriented blog can enhance your chances of garnering high rankings on search engine return pages.

Direct Communications: Blogs provide a way for you to speak directly, openly and honestly with your customer in real time. Brand Building: Blogs serve as another channel in which you can promote your brand and company.

Competitive Differentiation: Showcase what makes you unique! Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition. Talk about your competitive advantages and why you are a better choice than your competition.

Relational Marketing: Blogs allow you to build personal, long-lasting relationships with your customers that foster trust. Those long-lasting customers most often become advocates online for your brand and business. Exploit the Niches: Blogs help you fill your particular industry niche, where you can offer advice, information and news from an expert point of view. Media & Public Relations: Blogs are excellent tools to communicate news, distribute press releases and key messages.

Position You as an Expert: Blogs enable you to articulate your viewpoints, knowledge and expertise on matters pertaining to your industry. Reputation Management: Blogs help you manage your online reputation. Low Cost: Blogs are inexpensive to set up, operate and maintain.

Interested in blogging? Unsure of where to start? We've got your back. Contact Us to set up a time to chat about which blog platform is best for your brand or business and how to get started today.