Mature with Money to Burn: Examining the Mature Market.

Wise Research on Top Myths about the Mature Market:

Myth- People in their 50s, 60s, 70s, 80s are not Internet users.  In fact, they are the fastest growing Internet users, spending more time online than teenagers.

Myth: The mature market doesn't have money to spend; Yet the over 50s control the largest portion of Australia's wealth.    

Myth: Over 55+s stick with what they have; Rather they buy new and are the leading purchasers of health care, entertainment, alcohol, travel, electrical appliances, household services, reading materials, cosmetics, designer clothes and much more.

Myth: Baby boomers and beyond don't try new things; Instead, they are constantly trying new brands and products that meet their changing life stages and styles   

Myth: They are saving it for their children's inheritance; This group is much more concerned about helping their children now.

Myth: They stay put; This demographic accounts for over 80% of all leisure travel.

Myth:55 plus are prepared to go gently into the twilight; Forget that, they are ready to kick up their heels and see themselves as forever young. 

Across Australia, the UK, Canada and US, stats on over 50's reveal:

- control over 70% of all disposable income with $1.6 trillion in spending   power with more than $1 trillion of that spend on goods and services.

- account for 50% of all discretionary spending.

- earn an income per capita that is 26% higher than the national.

- spend over $7 billion online and more time online than teenagers.

- have a cumulative household value of $19 trillion.

- purchase more than 40% of all new cars and over 80% of the luxury new   cars.

- represent more than 80% of leisure travel.

- buy 74% of all prescriptions and 51% of all over-the counter drugs

Read More- Click Here

Jul 22 2011